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In today’s Golf Course Owner and Operator’s Forum, we’re discussing how to market your golf facility. Here’s a link to KPI Golf if you know of a club that’s in need of some help to turn some things around.
I’m leading a discussion on strategies that golf courses typically fail to consider. Golf is what we call a “Considered” buying process. The time it takes to usher someone along the customer lifecycle from stranger to loyal customer is often considerable – 2 to 6 months or more.
The two club owners taking part in the discussion today have two very different facilities, yet marketing principles remain fairly constant.
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