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Longtime friend John Brown joins us to talk about the business of golf – namely golf courses and their survival.
We tap into his 40+ years of golf operations experience. John shares a bunch of insights into where the golf industry is heading and how golf clubs are going to need to aggressively compete for market share in the coming years.
John is one of only several hundred designated Master PGA Professionals in the country, and he’s achieved national recognition on multiple occasions as the golf industry’s leading “turnaround specialist”.
He’s known for revitalizing country clubs that are underperforming or even in distressed situations. As golfers, we all care very much about the golf courses that often become the center of our social lives and communities.
Unfortunately, even despite a recent economic “tailwind”, many clubs are struggling with declining golf participation and increasing operational costs.
For this reason, in the coming weeks, John and I will be formally launching KPI Golf Management together. Our mission is to help underperforming golf courses win.
In this chat, John shares some specific strategies to help food and beverage operations, procurement processes, financial auditing, marketing, and instruction.